The Water Dog
The Water Dog
The Water Dog
The Water Dog
The Water Dog
The Water Dog
The Water Dog
The Water Dog
Made in 2016.
OVERVIEW
Just east of the Blue Ridge Mountains – perched above the James River – is a little watering hole in Lynchburg, Virginia where everybody knows your name. Sometimes strangers just have to ask it while furiously giving you a belly rub!
Visual Identity.
Web Design.
Creative Direction.
For brothers Dave & Chris Henderson, building community through food meant moving back home and opening a neighborhood hang where you don’t have to leave your kids (or dogs) at home just to enjoy a cold beer and watch the game!
From day one, The Water Dog has built itself around the idea of family & community. Two brothers partnering to create a place where the entire family can come hang with other entire families in the heart of the Lynchburg community: Downtown. And… it doesn’t matter how many legs your family members have.
So they reached out to Studiopoulos to create a visual identity for this concept that supports these overarching ideas of “family” and “community” while also making it something that is ownable for both them – the owners & staff of The Water Dog– as well as all the good folk that would also be calling this riverside bar & grill their “watering hole”, too.
THE VISUAL SOLUTION
DESIGN THINKING
A modern, minimal variation of a coat of arms was designed for The Water Dog to symbolize family & community. Family crests are unique marks that were once used to signify the assets of a particular House and showcasing to the rest of the community exactly what makes them strong.
Using a water droplet for the dog ear allows for the mark to remain minimal while giving onlookers a sort of “visual double entendre”; immediately connecting the logo with name and creating a foundation for all future brand recognition.
