In collaboration with Atomicdust – and obviously, the client – we worked together to launch a new CBD product brand that focused its creative & messaging on guys just like me. You know, middle-aged former athletes that still wanna be active but aging is starting to creep in and keep us from doing all the things we used to be able to do so easily.

Like think clearly. Or move in any sort of way without hurting for days after. Or, smaller stuff like: sleep well.

So we put our heads together and conceptualized a brand that would jump off the shelves and make middle-age men everywhere stop in their tracks to pick it up amidst all the rest of the ever-growing CBD products hitting shelves virtually everywhere.